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Virtual Launch Events: Increase Reach, Engagement and Sales for Organizations

One of the newer trends in the industry is virtual launch events.  In the past, companies leveraged PR firms to spread the word in traditional media or social outlets to increase excitement and...

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What to do in a “Crisis Situation”? Educate, Comfort, and Direct the Masses

All company programs can benefit from foresight and planning. This is especially true for crisis situations that require a quick and thorough reaction to a situation often out of an organization’s...

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Integration of Social and Emergency Weather Situations – Sources for Best...

Given the hype (and potential seriousness) surrounding Hurricane Sandy  —  it is most appropriate the topic of the day is how “social” has changed consumers experiences during weather emergency...

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How to Reactivate a Community?

One of the biggest challenges for community managers is how to keep a community engaged.  Successfully scaling a community is a great achievement.  However, if the members are not active in the...

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DevHub: How to Introduce Gamification to Drive Business Results

An approach used by an increasing number of companies to drive online community engagement is gamification. Gamification is the use of game mechanics to improve online user engagement, ROI, data...

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Customer Communities Critical For Success of New Product Launch

Background Situation:  A start-up skin care company had created a product line specifically for 20-30 year olds.   They had successfully secured distribution in Sephora as well as other major channels....

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In Person Focus Groups vs. Online Private Communities: Which Drives Greater...

Focus groups have traditionally been a valuable tool to collect information from target segments in target geographies.  Although traditional research approaches are still recommended in some...

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Which Platform is Best to Build a Customer Community?

There is finally approval to build a customer community.  Next steps include building the requirements to inform the best platform and go to market approach.   Unfortunately sifting through the many...

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Top 10 Resources For Online Community Development and Management

Below is a list of the top 10 resources for the development, launch and management of BtoB and BtoC online communities.  If there is one you think is missing, be sure to share below so we can assemble...

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Key Questions You Need to Answer Before Launching a Private Customer Community

Thinking of launching a customer community?  Here are the key questions to answer before you launch: What are the key objectives?  It is critical to collaborate with key stakeholders in the...

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